KEYWORD RESEARCH FOR SEO: The Definitive Guide

This is an age of SEO. This is SEO world. It's all about the game of SEO. In this world of Search engine optimization the quality of the written guides, the Backlinks to your site and the most important thing is the social sharing of your posts. Oh! I forgot the thing that I should never forget is the Keyword Research. This is the actual thing that decides the position of your site to stand on the Google pages either on the first page or the last one.

I am not saying that keyword research is the all in all. The SEO is the most important. The keywords give you an idea to think and to feel the fear to target the keyword if its difficulty is high. It also motivates you to hit a word that has high search volume and low competency. In other words, we can also say that it is like to search the market to know about the price of the things that you want to purchase. Like you go to the market and ask price of the thing that you want to buy from different shops and compare them, and then finally you decide that either you should buy that or not.

The Brian Dean says that“Keywords are like the compass for your SEO campaigns: They tell you where to go and whether or not you’re making progress.”

So, we have started the wonderful Keyword research guide that includes the following chapters.

1. Introduction

2. Google KeywordPlanner

3. Long Tail Keywords

4. Commercial Intent

5. Keyword Competition

6. Keyword Research Tools

7. SEO Content

Chapter 1: Introduction

If you want to get the benefit and to touch the sky, then you must contact the Keywords first and to feel the keywords you will have to do research. The most important thing to learn is How to find profitable keywords? You should keep in mind the following things to do keyword research.

I. Interest of your readers

II. Customers behavior

III. Competitors mind

Most of the people go from the following strategy.

Step 1: They come with a few keywords in their pocket by their customers' mind.

Step 2: Search these keywords into the Google’s most popular tool Keyword Planner and see the search volume.

Step 3: Pick a keyword the make them happy by search volume and bid rate.

Well, it is excellent. But now the Google is the most intelligent search engine on the earth, and the SEO strategy has changed. That’s why this guide is going to guide you in doing Keyword research from bottom to the top. In this handbook, I will show you how to?

How to Find Keywords?

How to find Phrases?

How to Target Market?

How to search the web?

The first thing after keyword research is the on-Page SEO. When you put the right keywords in the post, You will watch your site for the head of the Google. This will lead you towards more traffic. If more traffic then will see that there are more customers if more clients in a shop it means the store is selling things and earning a handsome amount.

But there’s a catch. Before you select a keyword tool to search, you should find the best niche topics that will help you directly to rank your site. I am succeeded in the quest for the best niche then no one can stop you to become on the top of the Google.

Niche Topics: Don’t work hard but smart

As I know the people, they just go the simple keyword planner tool and search a keyword like Google Keyword Planner. In actual they are in the wrong. Here I will show you that why they are going to make a big a mistake. The Google keyword planner tool always gives the horrible keyword ideas.

I don’t go forward by not giving an example. Here I’ll show you, HOW?

If you search a word “Basketball,” then the following words may be in your mind if you are the hard fan of your game. But if you enter the word basketball in the GKP you will see the following results.

You can see here that no related keyword is shown here.

In short, we can say that the Google keyword planner tells us the keywords those are very very close to the entered word. This too shows you the keywords are close but not directly related. These are the most profitable keywords in your field.

It’s not the time to worry because there is a lot of keywords to rank. The keywords cannot end. I am not saying that the Google keyword planner give wrong results. I am saying that the tools cannot give you the exact result. Therefore we should not rely on the tools for keyword results. The only thing you can do through these is to find the niche topics.

How To Find Niche Topics?

You are entering the zone of wonder. I will tell you the why I am focusing on the niche topics. And what is Niche Topic, exactly?

In simple language we can that the niche topics are the subjects in which the customer is interested. This is also not a single and final word this can be a broad topic on which a lot of content can be written. I am going to guide you that how you can easily find your niche topics by using these keyword tools. If you have a big business of basketball hoops. Then if you enter the word basketball hoop in the Google Keyword Planner, you will see that the results are useless. As you can see.

We cannot deny from the complete tool. Maybe some of the keywords are beneficial for you but there are a lot of words with less competition but useless. You cannot find best-fit keywords quickly it requires a lot of work. I am going to teach you the best way.

You know what I think?

I think the niche topics are the best way to find the best keywords. Niche topics are the topic the thing that your customer cares about. The client will attract to the butter topic that is related to the bread, but the customer will not attract towards the Windows 10 features that are entirely a different thing.

If someone is interested in buying the basketball hoop then he may also be interested in buying the following things.

1)    Tricks for the shoot throw

2)    Highlights for slam dunk

3)    Athletes Nutrition

4)    Methods to increase the height of vertical jump

You can see that these searches are closely related to the niche topic. If we talk about the “Tricks for the shoot throw” we see it is a part of the niche “shooting throw.” The niche markets are small markets they cannot support the website. I am telling you the fact point that most of the websites are ranked with only 2-5 keywords with heavy search volume and the commercial intent for you to optimize pages around you. But when mix up these keywords you will be able to see that these are the more low competition keywords. If are fantastic in finding the best niche topic then the keywords finding become more accessible for you.

Now we are going to create our first niche topic list

The main reason for struggling to find the best niche topic is to sort the topics that your readers or customers like to search in Google. The main benefit of the blogging is that you need only a word file or simple any editor. Now, you should have at least 5-6 different niche topics to find the great relevant keywords. If we talk about our topic on the “basketball hoop” then we come to the following points.

a. Dribbling Drills

b. Athletes Nutrition

c. Shoes for basketball

d. Shoot a 3-pointer

e. Vertical jump

If you want to find more topics or niches then I give you some tips.

1. Buyer Personas

2. Forums

3. Wikipedia Table of Contents

4. Reddit

5. The Head, Body and Tail

1. Buyer Personas:

The mind of the customer is the best way to find the topic of niche. You should always care about the customers and the interest potential of your customers. If are succeeded in finding the interest of your customers then you are going on the right path and you can easily find the keywords. If you are considering the buyer’s persona then you should care about the following things.

a. Gender

b. Approximate Income

c. Things that they struggle

d. Age

e. What they want to accomplish (both personally and professionally)

The customer persona depends upon the industry. I never insists without giving an example. Assume our example of “basketball hoop” if you have customer’s persona then you will definitely have the customers. The way that I like is to use slides. One slide is shown below as sample.

Persona: Parent of high school basketball player

This will help you how to get into the head of parents just like a bullet. This will reveal the more best topics related to your niche.

2. Forums:

Forums are the most important part for promoting your site. You must have an eagle eye on the forums. They must be on your finger tips 24 hours a day, 7 days a week and 365 days a year. If you want to find a forum that is related to your niche topic then you can use the following queries in Google.

“Keyword” + “forums”

“keyword” + “forum”

“keyword ” + “board”

Go to boardreader and click “forums” as you can see in the left corner on the top.

Now, it’s time to enter the keyword & gust press “search”.

Now, you can easily find the forums that are relevant to your audience and niche.

When you find the forum then note the division of the forum into sections. Probably you will find your niche in the sections because each section is a niche itself.

If you want to go deep then also search some more niche topics according to your customer’s taste.

If I talk about my topic of “basketball” I have discovered the following the most relevant niche topics.

a. Basketball socks

b. Basketball accessories

c. Basketball confidence

If you have found the niche topics then add them to your website for better customer experience. Keep in mind this will make the sense for your original niche topic.

3. Wikipedia Table of Contents

The most famous and the most authentic website in the world is Wikipedia. Wikipedia has become a phrase. In Wikipedia the table contents of every topic are the niche about the relevant field.

On Wikipedia everyone can find the niche topics from the table of contents these are curated by the thousands of industry experts into the neat categories. Here I will guide t=you that hoe to use Wikipedia for the better results to find best niche topics.

1. First of all, go to the world most famous site “Wikipedia” and type a heavy keyword. For example we talk about the “basketball” as we have been in the previous discussion.

2. You can easily see in the content section of the Wikipedia page that there a lot of niche topics. I have mentioned it in the picture below.

3. If you look at the page sections then you will realize that these sections are the best niche topics. These topics can boost your site and you can touch the sky. These topics are so important that you may not have found these topics elsewhere.

4. Wikipedia is the world’s biggest inner liked site. If you click on the some of the inner site links that are relevant then you can also find the killing niche topics.

5. When you will go to that page. See the table of contents on that page. You will realize that this topic has more niche topics that you can add to your site. If we talk about the picture given below then we realize that we have found three more niche topics.

a. Boxing out

b. Notable NBA rebounder

c. Types of rebounds(defensive, offensive)

If it’s easy then comment below.

4. Reddit

Reddit is favorite source of traffic of most of the famous bloggers. It is because it wors well if you have high commet karma and post karma. Oh! Leave it’s a different topic. I will talk about this in some other post. You can find best fits for your niche topics on the reddit. You will ask HOW? Don’t worry I am here to tell you HOW?

We assume that you are running a website that is about food of dogs. Then your audience will be related to the people those are interested in pets. Here we discuss step by step.

1. First of all got the reddit.

2. Search for a topic that have massive search volume. The keyword must be related to your audience or the product that you want to sell.

I enter “Dogs.”

3. Choose a subreddit.

4. Now find the post that has maximum number of comments on the post. In every post you can find a Niche topic. If I say about the picture below then “dog food allergies” is best niche topic. 

5. The Head, Body and Tail

Now, we have learnt about the niche topics and also that how to find them. Now, it’s time to find the keywords.

We should divide the keywords into three categories. The categories are:

a. Head

b. Body

c. Tail

Head Keywords:

Head keywords are short keywords these are used in the first two paragraphs. These keywords have unexpected search volume. These consists of single word. If we choose an example word then assume “Insurance” or “Vitamins”. These keywords have a big figured serch volume every month. Head terms are tough to rank.

Body Keywords:

Body keywords are combination of two or three words. They also has a noticeable search volume every month. We can say that the body keywords are more meaningful than head keywords. For example “Order Vitamins Online” is more specific than “Vitamin.” These words have low competition than the head keywords. But you will have to work hard to beat your competitors.

Long Tail Keywords:

The keywords that consists of more than four words are said to be long tail keywords. These are more specific than body words. For example “Order Vitamin D Capsules Online” is long tail keyword and is more specific than “Order Vitamins Online.” They don’t have a big search volume but they are very important and are easy to rank. But I say that the majority of searches on the Google are of Long tail keywords.

I recommend that the if you are new in the field of SEO you should use long tail keywords and body words.

Here I explain WHY?  As you know that I don’t move forward without giving a valid reason. So, we know the body words have a noticeable search volume, Customer interest and the competition. When you are working to rank the body keywords then the closely related words on your site will be ranked automatically. In other words If you want to easily rank your body word then you must hit Long tail keyword that may consists of 4- 10 words. If you become successful in ranking the long tail keyword then the related body keyword will be ranked auto.

Because they are easy to rank as compare to body words and head words, many SEO experts recommend this strategy to rank the words.

Problems with Long tail keywords:

There are no benefits with dis-benefits because there are no roses without thrones. The problem is the long tail keywords have very low search volume. So what you should do is, You need to write a lot of articles on the different keywords on your site.

One thing that cannot be ignored is that publishing with the long tail keywords can hit you and you can be at risk of Google Panda Penalty. There are some companies that lost millions by using this strategy are “Demand Media” and “Suite101“.

I am not saying that you should not use long tail keywords. I am saying that don’t make hundreds of articles to rank Long tail keywords.

It was the first chapter that was about the introduction of the Keywords. In the next chapter I will show you how to make your niche topic a keyword. Alsop I will explain that how to use Google Keyword Planner in a better way.

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