Why Understanding the Panda, Penguin and Hummingbird Would Help You To Rank Your Site Higher.
SEO Episode 33:
This is 33rd seo episode of the series.Panda Algorithm = Focus on On-Page
Penguin Algorithm = Focus on Off-Page
HummingBird = Show the Best Results Based Upon The User Intent.
Some people don't like to read about Panda Algorithm, Penguin Algorithm, and Hummingbird because these terms are difficult. But I explained in easy words above.
Let's discuss each term in simple words.
Panda:
I wrote above that it focuses on the On-Site of a webpage. Now you might be thinking, yeah I have SEO Yoast, and I don't need to worry about that. It's not that simple if you're thinking.
You should read this post of Brother Abdul Waheed for the best understanding that you can read here.
Truth about Keyword Research 
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The main thing about Keywords and On-page SEO is the relationship between the keywords and the People who type them.
Forget about all the numbers for a second.
Focus on why the keyword or phrase was typed in the first place.
What was this person looking for? What do they need? If you were them, what would you hope to see when you clicked a link.
That’s exactly what you have to understood before conducting any keyword research or writing any content.
It is important to remember, although we all use search tools, analytics and a bunch of metrics,
The #1 thing is we MUST grasp is that there are people reading our content. Not just google bots (the algorithm)
Think of it like this...
There are a number of people searching for their home, to buy a toy for their son or daughter, or doing research for homework
The elements are right there in that sentence. Let look at again.
There are a number of people (SEARCH VOLUME) searching for (INTENT) their home, to buy a toy for their son or daughter, or doing research for homework (PURPOSE)
As a whole, that sentence represents, what?
An Inquiry! ...
and, an Inquiry provides Focus (for you!),
Which, in turn, provides you with Traffic!
and, an Inquiry provides Focus (for you!),
Which, in turn, provides you with Traffic!
Your job, while searching for keywords (keyword research) is to understand this and simply give the people what they want.
That’s it!
It’s actually really simple.
It gets a tad complex when compiling the data (keywords & phrases, search volume, CPC, etc.) think out of the box ;)
;)In simple words, If you're writing thin content, then you're in hot water. Duplicated pages, automatically generated content, zero value pages that have no content are all thin content.
Penguin:
It's all about getting bad quality backlinks that are usually made by software. Perhaps you have seen many people who provide you 300 backlinks only in 5$, so avoid them.
A good quality backlink is better than 300 bad backlinks. A good quality backlink is the one when is provided to you by a good authority website whose good keywords having good volume are ranking well in Google.
You can read about Penguin 4 on the internet.
Hummingbird:
It's different from Panda and Penguin. It's a new complete engine.
Hummingbird is all about providing the best results base upon the user intent.
How does it work? An example?
Suppose I am looking for Lahore places, and I write in Google: "What is the best place in Lahore"
Himmingbird will look at the word "Place" It will think it might be a garden, mosque, park, museum and it shows results as "Shimlar Garden, Badshahi Masjid, Lahore Measure respectively. See here.
These are just the big changes, otherwise, Google does more than 600 small changes in a year. You can read about many algorithms also.
How You Can Rank Higher?
Just follow the rules mentioned above, do the best to provide the best articles to your users. Read, observe and check the results are at the top of Google. Write quality content, get good backlinks and fulfull the intent of the user so that Us ko kisi aur page par jany ki zaorrt na pary.
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Have You Missed the Previous 32 SEO Episodes and Videos?
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Then Go To SEO Episode 32: How To Do On-Page With An Example That Is Ranking
#SEOEPISODE33 | Daily 9 PM
Written by: Muhammad Aamir Mursleen